Faith Barker
Marketing matters because it tells your story.
I’ve always loved stories. As a kid, teachers often said I should voice cartoon characters because of my animated tone. After school, I’d race to the basement to draw and illustrate my own books until dinner was ready. I dreamed of becoming a writer or an artist one day, and as a young adult, I found marketing allowed me to do both.
Branding sets my soul on fire.
I live to curate the brand experience. Any marketer will present a brand by giving a new logo, color swatches, font choices, and some templates. My approach encompasses the brand experience, not just the look.
The look. The feel. The sound. The vibe. Your company’s story must encompass all of that. To ignore that integral piece of the puzzle is a disservice to your business.
My skills sets range far and wide, but my specialties include:
Graphic Design
Social Media Marketing
Creative Direction
Copywriting
Market Research & Implementation
Features
Rooms with Ronald
Faith spoke with Ronald Harrington on his podcast Rooms with Ronald, hosted on Multifamily Media Network.
Topics covered:
Apartment shopping
Competitor Lessons
Revamping Websites
Improving UX
A Seat at the Table: Allyship at Work
Faith joined Ishea Shepherd and Lana Brown on the podcast A Seat at the Table in celebration of Women’s Month.
Topics covered:
Understanding privilege
Intersectionality
Fostering support among women in multifamily
Boss Talks
Faith joined Evan Happel on his podcast Boss Talks, powered by Community Boss.
Topics covered:
Marketing and Gen Z
Building a brand experience/how the brand goes beyond your logo & Instagram feed
What it looks like to have onsite teams as a remote director
Diversity Leadership Program: Capstone Presentations
Faith worked with Nikita Bhappu-Abbaspour to create the award-winning program, Rise Up: The Future of Multifamily.
Watch the recording below using password HT0Y+e@5 to view their concept and other projects submitted. Faith’s presentation is the first shown.