IVY RESIDENCES

A rebrand from Hyde Park Property Management to Ivy Residences has been on the agenda since 2016, but the timing never seemed right. With a new team structure and improved resident morale, though, it seemed time to make the switch.

Rebrands sound simple but quickly become complicated. After existing as one brand for five years, there’s much that’s been accumulated that must be altered.

Below are some examples of how we brought the brand into the community and the digital sphere with the company website.